Turning Potential into World Beating Success
At the 1996 Atlanta Olympic Games, Team GB were the paupers of the Olympic world. Team GB had won a solitary gold medal and 15 medals in total. Members of the GB diving team had to sell their GB kit to raise money to fund their stay. Four years later in 2000, the medal tally had grown to 28 with 11 golds. At the 2012 London summer Olympics Team GB not only increased the medal tally to 65 (with 29 golds) but had beaten the medal tally of Olympic superpower Russia in the process.
