Better decisions means better business
Our book Risky Business helps you understand how our unconscious shapes our thinking and decisions.
What is Risky Business?
Our book ‘Risky Business’ draws on decades of research in the fields of psychology, neuroscience, and behavioural economics to explain why so-called rational minds are frequently fooled by over 100 unconscious biases. Written for practitioners, Risky Business presents the Hidden R-I-S-K™ Framework, a practical tool that helps you notice and mitigate the effects of these unconscious biases.
Get our book Risky Business
Risky Business is written with decision makers in mind. Through stories and anecdotes, you will meet eight characters that embody the unconscious biases that distort our thinking and decisions. If you want to make better decisions, Risky Business is a must-read book.
Download our 1-page infographic introducing the eight characters in the Hidden R-I-S-K™ Framework
In this free 1-page infographic you’ll discover eight characters to help you make better decisions, plus more information about our book Risky Business and how we develop your Board Effectiveness.
I commend this book to anyone who makes decisions, especially those in leadership, risk management, and governance roles in organisations. I hope you enjoy and get as much out of this book as I have
Andrew Haines, OBE
CEO
A powerful and accessible way to make our unconscious thinking conscious
Dr Paul Cozens
Partner
Eminently readable and richly illustrated with examples galore, this book will help decision makers develop a deeper understanding of how people see and experience change, take action to mitigate the hidden risk of decisions and increase their own effectiveness as leaders
Dr Linda Holbeche
Visiting Professor
Keynote Conference Speaker
Team and Development Workshops
De-bias Strategic Decisions
Impactful Diversity and Inclusion
Efforts to improve Diversity and Inclusion (D&I) in organisations fail when discussion of bias is framed in terms of individual moral failure. As unconscious biases are prevalent in all of us, we see the challenge in terms of suboptimal decision making. Our focus is to help people see the work of the unconscious and discuss it in a generative way, so that action is taken to improve. The Hidden R-I-S-K™ framework provides a language people can use to discuss unconscious biases in this positive, no blame way. If you would like to improve the impact of your D&I actions get in touch.